TA Landing
A Marketing Landing Page
TA Landing
A Marketing Landing Page
Project Overview
Total Attorneys (TA) was recently acquired by Internet Brands and joined the Martindale Legal Marketing Network. As part of the new network, the TA homepage needed an update. I was asked to create a more modernized and clean landing page for TA.
The goal of the page was to showcase:
- What TA can do for attorneys
- How lead generation works
- The other brands within the network
My Role
I served as the lead designer and front-end developer for the page.
Tools
- Adobe Photoshop
- Adobe Illustrator
- Brackets
- Wordpress
- Bootstrap
The Design Process
I worked directly with the head of Marketing for the page requirements and branding. My goal was to create a page that merged the Total Attorneys branding with the Martindale branding. I did this by pulling in the two primary branding colors from the two: orange for TA and red for Martindale.
I also wanted to keep the page simple and place emphasis content. Once I had the design finalized with high fidelity Photoshop mockups, I built the page in Wordpress. I created the HTML and CSS for the page. I used the Bootstrap framework to ensure that the page would work responsively from desktop to mobile.
