Openfinance
Website Design
Openfinance
Website Design
Project Overview
Openfinance recently underwent a rebranding process. This led us to the design and creation of a new marketing or user facing website. When we first launched Openfinance we had a one page website that was focused primarily on our white paper and partners in order to encourage investing. Following the rebrand and the build up of our marketing, we decided to enhance our online presence by building out our marketing website to better suit the needs of our different user groups.
The overhaul of our website was a collaborative effort between myself and our Marketing Director. The goal of the project was to increase organic traffic, enhance our content for SEO purposes and further build out the sales funnel for our users. We chose to build the website in Hubspot in order to create email campaigns, build out our contacts and gather stronger analytical data.
My Role
I was the designer and builder of the website. Our marketing director created all of the content for the website, while I designed each of the pages and imagery to match our newly develop brand. I also built the website in Hubspot utilizing their Design Tools. I created all of the pages by building page templates and modules with HTML and CSS.
Tools
- Hubspot
- Sketch
- Invision
- HTML & CSS
The Openfinance Website
Since launching the new website in July of 2019 we have seen a huge spike in our organic traffic. This shows that our work on overhauling the content, expanding our website and focusing more on our users has helped increase our online presence.
