Front Office Solutions
Product Website
Front Office Solutions
Product Website
Project Overview
Northern Trust launched a new product, Front Office Solutions. The launch of this product was a big initiative at the bank and therefore it was important for it to have a strong online presence. The Digital Design and Delivery team was given the opportunity to create the branding identity and website for the new product. Similar to Emotomy® it was important for the holistic identity to stand alone, while also supporting the umberella Northern Trust brand. It was also important that the new website clearly showcase users the values of the platform and which tools are most effective for their needs.
The creation of the brand and website was a collaborative effort between myself, designers, developers and stakeholders. The goal of the project was to build an online presence, build organic traffic, create content for SEO purposes and build out the sales funnel for potential clients.
My Role
I was the researcher and project manager for the project. I kicked off the project by conducting qualiative and quantiative research through numerous methodologies. I collected, analyzed and then presented all research to fellow team members and key stakeholders. My research was utilized to drive all design and content decisions. I also served as the project manager. As the project manager, it was my responsibility to ensure open communication, strong collaboration, cross-team coordination.
Tools
- Figma
- Miro Whiteboard
- Project Specification Document
- Project Status Document
- Jira
UX Research
Qualitative Research
- Conducted stakeholder interviews
Determine Front Office Solutions' market position and key values propositions - Coded and cateogized interviews utilizing an affinity diagram
Discover key themes and insights based on the different stakeholder perspectives - Participatory design workshops
Draw inspiration for the content and design from users and stakeholders - Conduct research on SaaS Marketing Best Practices
Determine what content users are looking for on SaaS websites and how to best showcase value
Quantitative Research
- Conducted a competitive analysis
Determine how Front Office Solutions' values, design and usability stack up against the competition - Ran a heursitic evaluation
Determine where the old site had strengths and weaknesses within the 10 Design Heurisitics - Analyzed Google Analytic metrics
Understand how users were previously navigating the website and what content they are engaging with
Research Outcomes
- Information Architecture
I created a site map for the new website that included all necessary pages and how they connect - Content Recommendations
I provided insight into what content was engaging users, what content was missing and how to weave it into the new site - Stakeholder Presentations
I presented all UX research to stakeholders, designer and developers to provide insight into how data was driving all design decisions - Wireframes
I created low-fidelity wireframes for the different pages and responsive content components, which were used by designers and developers
Project Management
As the project manager, I served as the primary point of contact for stakeholders, held and ran agile ceremonies, managed the timeline and budget and ensured a successful launch. I created a project specification document for the project that would go on to serve as our template for all future projects. My role included:
- The creation of the project specification document
- Managing tasks in our Project Management Tool
- Organizing and scheduling our Agile ceremonies, including standups, demos, and stakeholder check-ins
- Managing the budget, timeline and team resources
The Final Website
As a team we succesfully launched a new Front Office Solutions section on Northerntrust.com that was data driven, eye-catching and responsive.
Key Metrics of Success
Positive Feedback from Key Stakeholder:
- Key Stakeholder, "Great work. Thanks for sharing. Still impressed with how much you’ve all managed to synthesize in a short period.”"
- A Front Office Solutions Executive, "I wanted to say thank you for this follow-up. I have reviewed it and find that the approach you are taking is comprehensive and I really appreciate your hard work. I am excited to see where this goes!”"
